Amateur Marketers Create Online Quizzes

half dozen min read

Quizzes are the almost shared content online (according to Adweek). But sharing is just the showtime. Now, yous tin quickly create your own automated quiz marketing funnel – using a quiz maker and nigh electronic mail automation tools.

Evolve past 'once size fits all' messaging – leverage the power of quizzes to deliver the correct message to the right person at the correct fourth dimension.

(We're big fans of Ryan Levesque's 'Ask Method' – using a quiz creator to grow your sales through an automatic yet highly personalized sales funnel.)

Let's confront it. We live surrounded past ads – however most ads basically, well, suck. They target the wrong people with the incorrect bulletin at the incorrect time.

Fifty-fifty using Facebook – with its billions of data points around user interests and tastes – falls completely short.

What'southward a quiz marketing funnel?

We dear talking about quizzes (plainly – we're the team at Riddle) – and are specially passionate about using quizzes to power your entire approach.

A quiz marketing funnel covers every step of the marketing process – from initial interest to follow ups and conversion.

1. Y'all'll start with a quiz (or personality test, polls, or any of our other interactive content formats).
2. Add together a lead course to collect interested quiz takers' emails and information (35-45% of all quiz takers – 20X improve than normal electronic mail collection popular ups).
3. Send all the leads and their quiz responses to your favorite email marketing tool – like ActiveCampaign or MailChimp.
4. Y'all can segment quiz takers effectually their interests, and so send personalized follow up messages tailored to each quiz taker.
5. This 'informed baste campaign' converts more users – considering they're receiving offers based on their interests (not 'one size fits all' marketing)
6. Viral word of oral fissure – people beloved to share their quiz results with their friends, bringing more traffic to starting time the funnel once more.

Quizzes – targeted marketing

Using quizzes turns this process around.

Instead of guessing what people need, quizzes get potential customers to tell you exactly what they really want .

• Pre-authorize every user who takes your quiz as a lead based on how they answer
• Ask certain questions to find out key buying signals
• Put each lead into special buckets and receive custom messages

How to brand a quiz funnel: What do yous need?

Proficient news is you don't need to purchase extra quiz funnel software. You just demand…

1. A highly customizable quiz maker (we're a wee bit biased of form!)
2. A solid email automation tool like AWeber or MailChimp – which allows for triggers and email chains based on set up conditions.

I'll evidence yous how the whole process beneath:

• Quiz cosmos
• Adding a lead form to collect each user's email accost
• Tagging each pb based on their responses
• Sending out auto-messages specific to each user
• Using each user's results to ship each to a personalized landing folio
• Ready custom audiences in Facebook for follow up marketing

Notation – I'll be using our AWeber native integration in my example using Riddle's quiz creator below. Simply you should be able to do the same with whatsoever decent electronic mail tool out there.

Don't forget to use subconscious text and hidden query fields – this will help segment and optimize which sites give you the best quiz leads.

Quiz marketing funnel: Define your campaign goal

Let's presume nosotros sell 2 types of succulent snacks – 'Positively Paleo' and 'Very Vegan' snack bars.

Vegans and paleo diet folks are a classic example of two entirely divide audiences; each tends to be firm believers in their diets.

Now information technology makes no sense to advertise the Positively Paleo bar made with eggs and dairy to a committed vegan.

Wouldn't information technology be powerful to know in advance – which snack bars to promote to each pb?

We'll do this through a personality test called "Vegan or paleo – what'southward your ideal nutrition?".

Our goals volition exist to:

1. segment the audition into ii groups
2. collect names and emails.

Adjacent, nosotros volition add a few Facebook pixels so that we tin follow upward with a targeted advertising campaign on Facebook.

Build your quiz

• Offset, create the two result types: 'vegan' and 'paleo'.
• Ask between 5-6 questions to acquire the user'south feelings nigh unlike types of food.
  • With only two upshot types, you do non need a lot of questions to give the user the correct result.
• PRO TIP: Make sure to add together at to the lowest degree one very obvious question to filter out people who would not touch any kind of meat – so give them a very high clan for vegan if they say "no".
• Add together a atomic number 82 generation form to your quiz to collect names and emails.
  • If you are using Riddle – we recommend you use our native AWeber integration.
  • Already have a mailing list on AWeber? Connect information technology to your quiz now – otherwise but publish your quiz and so yous tin can follow these next steps.

Gear up a mailing listing for your quiz marketing funnel

I suggest y'all try out AWeber for this example. Fifty-fifty if you are using some other provider, give AWeber a endeavor. It's complimentary for 30 days and they offering the easiest set of features needed to ready a slap-up segmented quiz marketing funnel.

(Yet, Riddle's quiz sales funnel works with ActiveCampaign, Lead Pages, ConvertKit or any other system using our congenital in pb forms. Here are our blog posts about connecting via Zapier or webhook.)

Right, dorsum to our AWeber example:

1. Create a list for your campaign – make sure it captures at to the lowest degree the name and email of your users.
2. Select the 'Messages' bill of fare driblet downwards and click on "Campaigns" – to prepare automatic electronic mail flows based on certain triggers.
3. You lot will demand to create 2 different campaigns (Paleo and Vegan), 1 for each outcome type of your quiz.

The setup you lot want is:

• Click 'Start Campaign based on Tag Applied'
• Enter the tag "paleo"
• Adjacent, select "Send Bulletin" – to automatically message each grouping with the correct content. "Vegan" campaign users will get offers for vegan nutrient confined, while the "paleo" folks will get special offers for paleo bars.

Check out these screenshots that illustrate each step:

• Afterwards creating a new entrada, select "Tag Practical" every bit the trigger to kickoff a campaign.

• Enter "paleo" into the text box on the right.

• Select "Send a Message" and draft your ain compelling sales message for your paleo products.
• Rinse and repeat… that was easy, right? Now just follow the same steps and create a second campaign for your vegan products, using "vegan" every bit a tag.

Quiz marketing funnel: Connect your AWeber account

• Use our great native AWeber integration option on Riddle – log-in to pull your current mailing lists from AWeber and offer them to you in a drop downward.
• Select the advisable list and scroll down to use tags to the results.
• Add the tag "paleo" to the result "Paleo" and "vegan" to the result "Vegan".
• You can as well add a general tag to all leads to identify the lead source. In my instance beneath, I practical the tag "quiz" to all leads.

Mandatory or optional sign up forms?

Quiz lead generation forms give you two options:

• Mandatory – this gates off the user'south results until they complete your grade.
• Optional – you give the option for quiz takers to skip your form, and still see their results.

It's a merchandise-off – you will get more sign ups if you force people to fill out the grade in guild to go to their results, but this volition dramatically lower the quality of your leads.

When readers are forced to enter something when they are not interested in their offering, yous will end up with lots of funny emails like donald@duck.com and mickey@mouse.com in your e-mail list.

By making the course optional, your mailing listing volition contain only quality leads and show much higher conversion rates.

And hey – don't forget the 'ickiness' issue.

You've inspired potential customers to take your quiz. Holding the user's results bribe until they fill out the form might not reflect well on your brand.

Publish your quiz

Okay – and then you're almost ready to rock!

• Click 'publish' on Riddle and grab the standard embed lawmaking.
• Paste that lawmaking into your site where you want the quiz to appear.
• Have a Wordpress site? You lot can install our free Riddle Wordpress plugin – then paste the brusk code for your quiz.

The power of Facebook pixels and Google Tag Managing director

Okay – and then y'all've created a quiz marketing funnel. Well done!

But we're going to show how Facebook and in-quiz lead generation are a powerful combination – using Riddle's custom result redirect pages characteristic.

In this scenario, yous tin:

1. Tag all people who filled out the lead course with the action "atomic number 82".
2. Use Riddle's custom result landing page feature to build a custom result landing page for paleo and vegan results – each with their ain URL.
3. Ship each lead to the correct page and add together a Facebook view tag to these.

Once yous have this set upwardly:

• Go to your Facebook ad manager.
• Create 2 split up ads – 1 effectually vegan preference, the other around paleo.
• Target people with the result "vegan" with a dissimilar ad than people with the upshot "paleo".
• Yous'll see a large increase in ad conversions (saving you lot coin) – showing the right advertisement to the correct audience.

You lot can also use the lead tag to run an ad emphasizing offers from your newsletter. You lot can combine this tag with the result tag and farther narrow downwardly your audition on Facebook in order to only show your ads to people who signed up for your newsletter.

The technology behind these techniques changes constantly – we recommend checking out the Riddle blog for updated instructions on how to fix pixels and custom result landing pages.

The proficient news?

Tech always evolves but the methodology will stay the aforementioned – and nosotros'll constantly be making the user interface simpler and easier to use.

Hither are those blog posts again:

• How to ready a tracking pixel for the Riddle sign up course:
  • https://www.riddle.com/web log/add-facebook-conversion-pixel-atomic number 82-gen-tracking/
• Sending users to different landing pages is super like shooting fish in a barrel:
  • https://www.riddle.com/weblog/build-a-custom-outcome-page-for-your-quiz-the-basics/
• You lot can as well employ our Google Tag Managing director integration to rails and optimize your ad spend.

TL;DR? (Too long, didn't read?)

Just drop u.s. a note at hello@www.riddle.com/weblog with your questions nigh quiz marketing funnels – ask u.s.a. anything.

Our team of quiz experts are all customer service geeks… we take ongoing competition for beers based on who responds start. (Psst – I'thou crushing it this week.)

camposdrigh2000.blogspot.com

Source: https://www.riddle.com/blog/create-quiz-marketing-funnel-riddle/

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